Rand Fishkin Is Upset
The U.S. is going to spend about $40 billion on Web advertising this year, with paid marketing getting only about 10% of Web traffic. Almost 90% of the traffic comes from inbound marketing. Everyone is putting their money in the ‘easy to spend’ place with low ROI! It’s making Rand Fishkin crazy… like he wants to go kick some small animal from the Internet.
See more of Rand Fishkin’s entertaining and phenomenally educational keynote presentation inside DrivingSales University.