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Blog Archives

Campaign Value Propositions


The free download for November is the Campaign Value Propositions worksheet. What makes your dealership different from your competitors? Why should a customer care? The Campaign Value Propositions worksheet can help you identify your unique customer benefits and build value in

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Allen Turner Download

The free download for February is a DSU Case Study of Allen Turner Hyundai. Study Overview Allen Turner Hyundai turns to DrivingSales University and achieves measurable results. Through the example of an actual automotive dealership, this case study will illustrate how

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The Success Wheel

The free download for January is the Success Wheel. Skills, Process and Product Knowledge overlap to create success… all within the proper attitude.   Download the PDF: The Success Wheel

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Internet Benchmark Troubleshooting

The free download for December is the Internet Benchmark Troubleshooting guide. Before anyone can fix a problem, they have to know what it is and what’s at the root. This month, we take a look at some common dealership problems and their

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The Customer Buying Funnel

The free download for October is the Customer Buying Funnel. Good managers manage activities that lead to the desired results. What milestones should you look like for Internet marketing? This download corresponds with Benchmarks to Manage Your Internet Department under

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