Blog Archives

Get to Know Our DSU Scholarship Winners

Greetings to all you DSU students out there—both current and potential!  A few weeks ago, we announced the DrivingSales University (DSU) scholarship winners. We wanted to give you a chance to get know the three dealers pursuing a DSU Marketing

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A Focus on Training and Marketing

At this year’s DrivingSales Executive Summit (held in October at the Bellagio Las Vegas) two major topics emerged. The first surfaced on day one when keynote Leif Babbin, a retired Navy SEAL Officer, talked about the critical importance of training.

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NADA 2013 Perspective: Inside the DrivingSales University Booth

NADA 2013 was an incredible show. This year’s theme was clearly evident: Education and data driven decisions. If you happened to miss it this year, here’s a different perspective, from the DrivingSales University booth (our 1st one!) looking out on

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New Content for February

Rand

Rand Fishkin Is Upset The U.S. is going to spend about $40 billion on Web advertising this year, with paid marketing getting only about 10% of Web traffic. Almost 90% of the traffic comes from inbound marketing. Everyone is putting

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New Content For January

There’s A Number For Everything Billy Beane explains the similarities between sports and business. He says that there’s a number for everything; it’s the sifting through and finding the value that’s the trick. See more of Billy Beane’s keynote presentation

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The Buzz Behind Big Data

Each year, the industry stumbles across “the next big thing,” and 2012 was no different. January 1st ushered in the notion of big data and how it was destined to change the automotive retail industry. But what was considered the

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New Content for December

No One Cares About Your Logo! Scott Stratten reminds us about the importance of your brand, of connecting with your customers, and that no one cares about your logo!

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DSU Students: A Community For You!

Students enrolled in DSU have demonstrated a keen understanding of the value, importance and (dare we say desperate) need for education. One piece of this ongoing learning strategy is often overlooked in today’s business programs or LMSes. The learning community.

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New Courses for November

October_New_Courses_Vid

Do you know what the most important marketing metrics are to watch? Dennis Galbraith reviews the key channels that drive traffic to your store and shows you how to measure those channels. We have also added courses that review the elements of a successful website and tips to owning page-one on Google when someone types in your dealership name.

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Managing For Success

As a dealer in this postmodern world, you’re not on a playing field; you’re on a battlefield. The difference between success and failure is most often found within decisions made by managers and the vision of your leadership. Every dealership

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