Blog Archives

Internet Benchmark Troubleshooting

The free download for December is the Internet Benchmark Troubleshooting guide. Before anyone can fix a problem, they have to know what it is and what’s at the root. This month, we take a look at some common dealership problems and their

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DSU Students: A Community For You!

Students enrolled in DSU have demonstrated a keen understanding of the value, importance and (dare we say desperate) need for education. One piece of this ongoing learning strategy is often overlooked in today’s business programs or LMSes. The learning community.

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New Courses for November

October_New_Courses_Vid

Do you know what the most important marketing metrics are to watch? Dennis Galbraith reviews the key channels that drive traffic to your store and shows you how to measure those channels. We have also added courses that review the elements of a successful website and tips to owning page-one on Google when someone types in your dealership name.

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Managing For Success

As a dealer in this postmodern world, you’re not on a playing field; you’re on a battlefield. The difference between success and failure is most often found within decisions made by managers and the vision of your leadership. Every dealership

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The Customer Buying Funnel

The free download for October is the Customer Buying Funnel. Good managers manage activities that lead to the desired results. What milestones should you look like for Internet marketing? This download corresponds with Benchmarks to Manage Your Internet Department under

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Better Social Media Management

The internet is simply amazing. Finding and sharing information has never been faster or easier in our lifetimes. Our ability to communicate has been transformed by the internet. When was the last time you sat down with a pen and

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Comparing AutoTrader.com and Cars.com

Our conclusion to the years old AutoTrader.com and Cars.com comparison debate boils down to one simple word, “don’t.” We’ve seen and heard lots of these debates over the year. What follows is our take on why the most commonly used

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