Yearly Archives: 2012

New Content for December

No One Cares About Your Logo! Scott Stratten reminds us about the importance of your brand, of connecting with your customers, and that no one cares about your logo!

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Internet Benchmark Troubleshooting

The free download for December is the Internet Benchmark Troubleshooting guide. Before anyone can fix a problem, they have to know what it is and what’s at the root. This month, we take a look at some common dealership problems and their

Posted in Free Downloads

DSU Students: A Community For You!

Students enrolled in DSU have demonstrated a keen understanding of the value, importance and (dare we say desperate) need for education. One piece of this ongoing learning strategy is often overlooked in today’s business programs or LMSes. The learning community.

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New Courses for November

October_New_Courses_Vid

Do you know what the most important marketing metrics are to watch? Dennis Galbraith reviews the key channels that drive traffic to your store and shows you how to measure those channels. We have also added courses that review the elements of a successful website and tips to owning page-one on Google when someone types in your dealership name.

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Managing For Success

As a dealer in this postmodern world, you’re not on a playing field; you’re on a battlefield. The difference between success and failure is most often found within decisions made by managers and the vision of your leadership. Every dealership

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Why Your Customers Are Not Responding to You

Many dealers complain that they get lots of Internet leads and they email, email, and email all to no avail. Although, when we can’t get ahold of a customer, we have a tendency to point to the quality of the

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The Customer Buying Funnel

The free download for October is the Customer Buying Funnel. Good managers manage activities that lead to the desired results. What milestones should you look like for Internet marketing? This download corresponds with Benchmarks to Manage Your Internet Department under

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Why Tracking an Average Response Time on Internet Leads is Wrong

Everybody in the industry knows that we need to respond to our Internet leads right away. This is the age of immediacy! You can go online and find out any information you need within a matter of moments, so it

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Better Social Media Management

The internet is simply amazing. Finding and sharing information has never been faster or easier in our lifetimes. Our ability to communicate has been transformed by the internet. When was the last time you sat down with a pen and

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Why Internet budgets are bad

Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped dealers move into the digital realm, but today, it

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